DENTAL TEAM PERFORMANCE is THE Practice Performance Accelerator




Create a practice environment that breeds exceptional benefits

for patients, team members and the Dentist/Owner!



It's all about results! 20-30%.  That's the average annual increase in Collections our clients enjoy.


John T. Cotton, CEO

Since 1974, John has founded six companies and served as a Vice President of a Fortune 500 company. His performance results demonstrate a clear understanding of how to build successful businesses. He is a 2005 graduate of Leadership Birmingham and was a 2007 finalist for Birmingham's Small Business Person of the Year Award. Graduated from High Point University, John is a native North Carolinian.

He is a frequent guest speaker for Associations, Study Clubs and Product providers, and is published in leading industry publications. He is author of How to Grow Your Dental Practice in the New Economy.

John and his wife reside in Birmingham and have three adult sons, one dog and two cats.

Contact John at

Lisa McDaniel, SVP

Lisa’s 27+ years of experience include five years on the faculty of an Alabama college and twenty years with a Fortune 500 company before joining BestBIZ.  Lisa was instrumental in forming Dental Team Performance. Her experience in operational efficiencies, Human Resource management, technical aptitude and employee performance provide a high level of consulting expertise and results for our clients.

Lisa is an alumnus of the University of Montevallo. She is a past president of the Association for Talent Development in for the Greater Birmingham Chapter. She enjoys on-camera and voice-over work for videos and commercials.  In their spare time, Lisa and Jason can be found fishing, kayaking or hanging out with their menagerie of pets in Georgia or Alabama.

Contact Lisa at

Ben Cotton, VP

Our clients thrive due to the expansive business experiences and knowledge of our team. Having served medical practices, oral surgeons and hospitals throughout the state of Georgia, Ben’s expertise and experience adds another level of strategic and tactical planning for our dental clients.

The stalwarts of Ben’s background includes strategic planning, time-management and a focus on exceptional customer experiences.

Ben’s undergraduate degree is in marketing from the University of Alabama at Birmingham. He lives in Marietta, Georgia with his wife Mary Catherine and their two children

Contact Ben at

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